All videos in this series: 00. Introduction to the series – youtu.be 01. What are trademarks and why we need them – youtu.be 02. Trademarks vs. Trade Names – youtu.be 03. Trademarks vs. Product or Service Itself – youtu.be 04. Two Limitations of Trademark Protection – youtu.be 05. Registered vs. Unregistered Trademarks – youtu.be 06. When You Should Register Your Trademarks – youtu.be 07. Trademark Registration Process – youtu.be 08. Trademark Tips & Tricks – youtu.be 09. Let Us Register Your Trademarks – youtu.be Registered and Unregistered Trademarks (® vs, ™) Unlike most other countries, Canada provides some limited protection to unregistered trademarks. They are also called “common law trademarks”. If a business owner is using an identifier (be it a name, slogan, logo, etc.) as a trademark, this identifier is by this fact alone an unregistered trademark. The owner of an unregistered trademark may prevent competitors from using the same or similar trademark in connection with the same or similar products or services. This sounds good but to be able to do it, you would need some very serious evidence of your unregistered trademark being well known in the area where it is used without permission by the competitor. On the other hand, trademark registration provides multiple advantages over unregistered trademarks. First of all, the protection automatically extends to all of Canada, regardless of whether anybody knows about your trademark in a specific area. It is …