All videos in this series: 00. Introduction to the series – youtu.be 01. What are trademarks and why we need them – youtu.be 02. Trademarks vs. Trade Names – youtu.be 03. Trademarks vs. Product or Service Itself – youtu.be 04. Two Limitations of Trademark Protection – youtu.be 05. Registered vs. Unregistered Trademarks – youtu.be 06. When You Should Register Your Trademarks – youtu.be 07. Trademark Registration Process – youtu.be 08. Trademark Tips & Tricks – youtu.be 09. Let Us Register Your Trademarks – youtu.be You are watching the first in a series of videos on what every small business owner should know about trademarks. Small businesses make three common mistakes when it comes to registering trademarks: – they don’t register trademarks that need to be registered; – they spend too much money registering worthless trademarks; and – they waste too much time filing trademark applications that have no chance of being approved by Canadian Intellectual Property Office. Small business owners make these three mistakes because they don’t know what they don’t know and because they are afraid to ask a lawyer due to less than stellar reputation of the legal profession. My purpose is to contribute to eradication of both these reasons that stand between small businesses and effective brand management. So why listen to me? Let me tell you my story! I have been an intellectual property lawyer for over 18 years now. And the reason the slide says that I have over 15 years of Canadian …
